Advertising
Through my Advertising and Graphic Design coursework, I have developed a diverse portfolio of projects using Adobe Creative Cloud, ranging from branding systems and integrated ad campaigns to digital illustrations. Each piece demonstrates a balance of creative vision and technical precision, resulting in designs that are both visually compelling and strategically effective. From refined print collateral to dynamic social media assets, my work reflects a strong attention to detail and a commitment to storytelling through design. I look forward to applying these skills to professional projects that help brands differentiate and connect with their audiences.
Case Study | International Advertising | Nike: Japan
For my International Advertising coursework, I worked with a team to create a campaign for Nike Japan titled “Made to Move Here.” Over several months, we combined AI-driven research with market and geopolitical analysis to develop culturally relevant insights and a cohesive brand narrative.
My role focused on creative strategy and execution, along with contributions to audience research and data visualization for final deliverables. This project highlights strong collaboration, strategic thinking, and global market awareness.
This video was created using Adobe Premiere Pro and Canva, featuring stock images and an AI-generated voiceover. The video is meant to be a mock-up of user-generated content for an outdoor gear reseller called 'Second Gear' in Western North Carolina. The goal of the advertisement is to bring traffic to the brand's Instagram page.
Content Creator | Social Media Strategies | Second Gear WNC
What happens when a century-old workwear brand meets a tool that can rewrite creativity in seconds? In this project, I reimagined Carhartt’s legacy through the evolving lens of artificial intelligence while balancing heritage, innovation, and the challenge of making machines think more like humans.