Shopify - Building 'Noz's website
This project was designed as a part of the learning parameters established by Global Career Accelerator's Summer 2025 session.
Establishing Customer Persona
Following Noz's brand guidelines, I began my Shopify design by establishing information from their selected customer persona. This customer persona valued honesty in the brands they support, which was taken into account when deciding on the color palette of the website, blue, which encourages trustworthiness according to the psychology of color.
Deciding on a hero image, headers, sub-headers, and the unique CTA all required close consideration of the brand guidelines and customer persona.
Creating Ad copy
Following brand guidelines, ad copy was designed with the purpose of bringing organic traffic to the Noz website. That is why popular social media were used to advertise user-generated content and promotions, again, aligning with brand guidelines but also making interesting content for viewers.
SEO Optimization
Informational keywords were used to establish an effective headline through SEO, on the analytical side of developing this Shopify store. Keyword research was conducted thoroughly by utilizing Google Trends and SEMrush to explore possibilities. Furthering trust in the brand, certification badges were added to the web page. Additionally, there was a specification to add a promotion to the website that was included on the hero image slideshow and as a significant part of the webpage. Creating this project taught me an incredible amount of SEO and E-commerce tactics.
