Working with 'charity:water'

As part of the Global Career Accelerator's 2025 Summer Session, I collaborated with the non-profit organization charity: water to develop ad creatives tailored to a college-aged audience. The primary objective was to drive increased traffic to the charity: water website. Throughout the project, we adhered closely to the organization’s brand guidelines and leveraged approved assets. Ad copy was crafted to align with the interests of our target persona, utilizing preferred social media platforms while remaining mindful of budget constraints. A paid social media strategy was implemented, including a carefully selected group of influencers whose audiences aligned with the target demographic and brand values. Additionally, we explored a retargeting strategy and A/B testing initiatives aimed at engaging high school students to further expand awareness of charity: water's mission.

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