Stanley Insights Report

My classmates in Dr. Thomas Mueller's Advertising Research class at Appalachian State University and I collected raw data through public interviews, using a pre-approved script focused on consumer opinions of Stanley drink containers. We organized and tagged the qualitative data in Taguette, then exported it into Microsoft Excel, where we cleaned and converted the responses into numerical values. The processed data was then imported into JASP, where we conducted statistical analyses using advanced algorithms. We carefully evaluated the significance of each test to understand the relationships between variables and consumer sentiment. Finally, we distilled the findings into a client insight report, clearly summarizing the results and their implications in an accessible format. Click on the first picture below to center-focus your view on the report.